GrowthLab AI Sales Ecosystem

Dual-Channel Lead Qualification with Chat + Voice AI

Context

GrowthLab is a performance marketing agency receiving inbound leads through its website. Some visitors expect an instant response and prefer chat, while others leave a phone number and expect a callback conversation instead.

Before automation, both lead types depended entirely on manager availability. Response times ranged from 2-6 hours, qualification quality varied by shift, and there was no unified system for scoring, reporting, or conversation analysis.

The company needed a scalable system that could:

• respond instantly across multiple channels;
• qualify leads consistently using the same framework;
• centralize lead data in one CRM;
• analyze conversations automatically;
• provide management visibility into funnel performance.

Problem

Before automation, the sales process had several critical gaps:

• no instant response - leads waited for a manager to become available;
• human-dependent qualification — coverage gaps during evenings, weekends, and peak hours led to inconsistent scoring and missed prioritization;no visibility into successful or failed sales conversations;
• manual reporting with no real-time analytics;
• disconnected chat and phone channels with separate data storage.