A service business collects customer inquiries through a Wix landing page. Leads must be processed instantly, delivered to multiple systems, and automatically prioritized to ensure fast follow‑up and prevent missed opportunities.
This created delays and increased the risk of missed leads.
Before automation, the process had several limitations:
• lead data required manual processing;
• administrators did not receive instant notifications;
• data formatting was inconsistent;
• no CRM integration existed;
• no segmentation or lead scoring was performed;
• delays increased the risk of missed or “cold” leads.
This created delays and increased the risk of missed leads.
A multi‑channel automated lead‑processing system was built using n8n. From a single form submission, the system now:
• cleans and structures the lead data (name, phone, email, comment).
• saves the lead to Google Sheets for reporting
• sends an instant Telegram notification to the administrator
• creates/updates the lead in Zoho CRM with normalized fields
• uses an AI model to classify the lead as hot / warm / cold based on comment intent.
• adds the lead to Klaviyo and places it into the appropriate segment